AfriFOODlinks ambassadors are taking on urban food system challenges by working directly with their communities. They raise awareness, amplify voices that often go unheard, and lead hands-on city-level activations to make food systems more inclusive, sustainable, and fair.

Their efforts range from organising market tours and running environmental workshops to working closely with informal vendors like women fishmongers and vegetable sellers. These vendors play a vital role in bringing fresh, affordable produce to cities. By shining a light on their contributions and the challenges they face, the ambassadors push for better support and recognition for those facing significant challenges in their daily work in urban food systems.

Through storytelling, they share real-life experiences that highlight how urban food systems affect people’s everyday lives. These personal accounts don’t just inform—they give a glimpse into the mosaic of actors that drive urban food systems. They provide fresh perspectives, foster understanding, and encourage practical, community-driven solutions.

By combining action and advocacy, the project ambassadors are helping to reshape how we think about and manage urban food systems, one step at a time.